.
55 THRIFTY PARKING LOT
.
1955 Hot Rod and Custom Car show held at the new Thrifty Drug Store on Vermont Avenue in Los Angeles.
.
Original article from August 09, 2018, updated August 26, 2019.
In the 1950’s it was very common to organize Hot Rod and Custom Car shows at the local parking lots large public facilities as drug stores, stadiums etc. The parking lots were huge easily accessible and it was easy to rope off a section for the show. One of the most famous of these parking lot Shows was a show with high end custom cars held at an Los Angeles Thrifty Drug store in May 1954 which we covered in this CCC-Article.
Since we did that article I have been collecting photos of outdoor parking lot car shows I came across to add to this what I hope to become a series on parking lot car show articles. Several early and mid 1950’s magazines had a few photos taken at these parking lot shows which I had not been able to identify until I came across an article on the Hot Rod Magazine Article featuring some really great photos taken by Rick Rickman.
One photo in particular stood out to me. A picture taken at a Thrifty Drug store in May 1955 showing the Hirohata Mercury, in it later lime gold paint, Dave Bugarin’s 1951 Mercury and Bob Dofflow’s ’49 Ford. And while drooling over that photo I realized I had seen a few more photos taken at the same location, and now I was able to place them all at one May 5th, 1955 event held at the Thrifty Drug Store at the corner of Vermont Avenue and Hollywood Blvd. in Los Angeles. And, perhaps just as important. The photo caption from the Hot Rod magazine article explained why these car shows were held at the Thrifty Drug Show… and how it was possible that all these high end Custom Cars were at this and the 1954 show.
.
From the Hot Rod magazine article
Three rolls that Rickman logged into Petersen’s in-house lab on May 9, 1955, as “Thrifty Drug NHRA Show” mystified archive divers for decades. In our July 2010 issue, founding HRD editor David Freiburger published six pages of parking-lot pictures, including one showing NHRA’s third employee and Drag Safari organizer, Chic Cannon, with an L.A. sheriff’s deputy. Left unexplained were who organized the event, and why, and how a gathering of so many famous hot rods, race cars, sport specials, and especially customs apparently never made HRM or its sister magazines.
In 2013, Cannon’s autobiography answered the first two questions: “Since I had some experience organizing car clubs, Wally gave me the position of [NHRA] National Club Advisor. My cousin, Art Crawford, was in marketing … and had Thrifty Drug Stores as a client of his. They were developing new shopping centers all over Southern California, and Art asked me to help promote the grand openings…. So in 1954 and ’55, I organized about a dozen car shows.” As for why at least two were thoroughly photographed on Petersen film but never made print, Chic’s insight leads us to suspect that Rick’s assignment came from NHRA president Wally Parks—not his HRM boss and editor, also named Wally Parks.
Possibly the photo lab supplied sets of prints, only, to NHRA and/or Chic’s cousin for promotional purposes, while the negatives were filed, as usual, with the publishing company.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Many thanks to the Petersen Archive for sharing these amazing photos on the Hot Rod Magazine website. And hopefully many more from those 3 rolls of film that Rick Rickman took in 1955 of this event will be shared. And hopefully more of the 1954 and perhaps any of the other events held at the Thrifty parking lot will be shared. With such top cars in attendance at these outdoor events it would make sense if many more photos were taken. By professional photographers, as well as by car owners and those who came to look at the cars at these free Custom Car Shows. If any of our readers know about more photos from these events, or know more about the events themselves, please email Rik here at the Custom Car Chronicle.
.
.
.
.
.
Awards
David Zivot send us two photo of a Trophy from his Personal Collection.
“This trophy from my personal collection
was awarded to the 2nd Place winner at a Thrifty Drugs grand opening less than a week earlier than the show from this article. It appears that the Thrifty and Alexander’s Market sponsored show (in cooperation with the NHRA) was held one street over on Sunset & Vermont, at the Barnsdall Shopping Center.
It would be very interesting to discover which customs were in attendance at this show, and who won this 2nd Place award.”
.
.
These photos, the awards and the notes from the Hot Rod Magazine article that there were a series of Car Show held at the Thrifty Drug Store parking lots across LA makes me really wonder how many of these shows were held in 1954-55. And how they were advertised. So far I have still not been able to find any announcement for these shows. Possibly announcements were made in the local news-paper, or perhaps posters were made that were distributed at the local hang-outs? Who knows more?
.
.
.
.
(this article is sponsored by)
.
.
Kaiser bumper over rider and front section of the Louis Bettancourt 1949 Mercury restyled by the Ayala brothers and later redone by Barris.
The trophy from James Washburn’s collection and an inset photo of Chuck’s Ford taken at a different outdoor show.
All the way on the top of the photo parked at the curb I spotted this unidentified Sports Custom. 
This photo looks to be taken a little later on the day. Some more people are looking at the cars and what is very interesting is the lower section of the Shrifty sign on the top left part of the photo. The Dark colored Mercury in the center of the photo next to the Lords club booth appears to be Dale Marchall’s 1950 Mercury restyled by the Barris Shop.
