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George Barris was known for taking photos of Custom Cars in beautiful special locations. Hollywood Park was his first special location back in 1947.

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Special thanks to David E. Zivot, Jesse Lopez and Gerald Fassett.

After seeing the color photo of George Barris’s 1941 Buick for the first time I was not only intrigued by the gorgeous Custom, but also with the Streamline Moderne building in the background. I had seen the building before in one other photo of the Buick and in a few other photos with other customs as well, but had never been able to find out what building or which location it was.

The new color photo showed a much larger portion of the building than any of the other photos I had seen so far. The search was on, the large round section and very horizontal shape of the windows did remind me about the horse track grand stand buildings as the one at Hollywood Park, but all the photos I was able to find at first showed the building after 1950, and it had a similar Basic shape but all the details were quite different. So I searched further, in the beginning I was not even sure the building was in the Los Angeles area, George had made the trip to Sacramento already, could perhaps these photos had been taken on that trip?

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While searching for something else I came across an website with dome old photo’s taken at some 40’s horse track races. And one of them showed a building that looked very much like the one in the George Barris Buick photo, it was listed at 1940 Hollywood Park track in Lynwood California. I thought this must be a mistake, since the building did not even look close to how the Hollywood Park building looked in the photos I had of it. But when I find a more in depth search I found out that the Hollywood Park Horse track, run by the Turf Club, was originally built in 1938, and destroyed in a fire in 1949. Then rebuilt into the building I had seen in many 1950 and newer photos.

George Barris had his ‘41 Buick photographed in front of the original Hollywood Park Turf Club building in 1947. Not sure if George took these photos, or if he had “hired” a photographer to do it for him. With that knowledge I was able to find a few more photos of the original building which had an absolutely stunning Streamline Moderne feel, very similar in style to the famous Pan Pacific Auditorium. And I can totally see why George Barris wanted to use the building and the garden as background for his Buick. It was only around 16 miles from the Barris Compton Ave shop, a very convenient distance, plus the whole complex was very easily accessible for the cars.

When I thought a bit more about this all, I realized the original Hollywood Park Turf Club building, pre 1949, is actually the very first George Barris Photo Location. A good backdrop George used more often to photograph, or have photograph cars the Barris Shop created. We are all familiar with the House, Lynwood Drive In, Lynwood city hall, mausoleum, the Edison Power plant, and now we can add one more location to this list. The very first one Hollywood Park Turf Club building. George used this location for his own Buick, John Vera (Johnny Zaro) 1941 Ford, and Jesse Lopez’s 1941 Ford… and perhaps we do not know about.

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George Barris 1941 Buick

George Barris took his just finished 1941 Buick padded topped convertible Custom to the Hollywood Park Turf Club complex somewhere in 1947 and either had photos taken of his car, or took them himself. One of the photos, a black and white one was used in the May 1948 issue of Road & Track and would instantly change everything for George and the Barris Shop.

Did the glamorous setting of the Hollywood park complex have anything to do with this… Hard to say, but I like to believe it did. George idea of setting his stunning car in this beautiful surrounding of the well designed garden, and beautiful Streamline Moderne building in the back helped with the complete glamour picture of it all. For more info on the George Barris 1941 Buick, check out the Article here on the CCC.

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Jesse Lopez 1941 Ford

Jesse Lopez confirmed that his ’41 Ford was photographed, just as George’s persona 1941 Buick at the Hollywood Park Turf Club complex. For many years I have been trying to find out more about the famous photo of Jesse standing in front of his Ford at the Turf Club Members Only building. I knew it had to be at some sort of race track, but non of the photos I was able to find matched the photos of Jesse and his Ford. Only recently I found out the original building, that was used as the backdrop for the Lopez photos, around 1948, is gone now, and most photos found are of the rebuild, and remodeled 1950 version of the Hollywood Park building. For a closer look at Jesse’s 1941 Ford, check out the Article here on the CCC.

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John Vara / Johnny Zaro 1941 Ford

George Barris was responsible for most of the work on this radical 1941 Ford Convertible Custom. It was originally created for John Vara, but was sold to Johnny Zaro in the later part of the 1940’s. The car was brought to the Hollywood Park location for a photo shoot around 1948. I have found three published photos of the car at this locations so far. hopefully more will surface one day. For a closer look at the Vara/Zarro Ford, check out the Article here on the CCC.

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The Hollywood Park complex was designed by Arthur Froehlich (May 17, 1909 – October 3, 1985), of the firm Arthur Froehlich & Associates. He was an architect from Beverly Hills, California, known for his mid-century supermarkets and racetracks. Froehlich was born in Los Angeles to a cattle and dairy farmer. He attended Polytechnic High School in Los Angeles and studied at UCLA. One of his first jobs was drafting plans for Santa Anita racetrack, which opened in 1934. He began his own firm in 1938, and became well known for his design of Hollywood Park racetrack in Inglewood, CA. (wikipedia)

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The other famous Barris Photo shoot Locations

George Barris knew that building fantastic Custom Cars was the main business of the shop. Nut what made him and the Barris Shop really unique was that he understood there was more than just building the cars. He created the Kustoms Los Angeles club to keep his clients connected and have them come back to the shop with a next custom project. He also realized that the Shops specialties needed to be promoted. And one way to promote them is to create stunning photos of the shops creations.

He knew that the Barris Shop created Customs were standing out for the crowd already with the super smooth, organic shaped look and feel. But inspired by the magazine ads, and magazine features he realized he could enhance the looks of the Barris Custom by photographing them in an equally stunning setting. He found several locations, most of them close by the Barris Shops that could serve as backdrops, to make the cars look even more attractive and glamorous than they already were. The Hollywood Park Turf Club was the first glamour location he found around 1947 when the Barris Shop was starting to bloom. And several more special “Barris” locations would follow in the years after that. Below are the most popular of these Barris Photo Shoot Locations.

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