Custom Car Chronicle
Business Cards

Custom Shop Business Cards


In the CCC-Series on printed material we show you here a fine selection of business cards from US custom shops in the 1950’s and 60’s.

With my background in graphic design I have always really been very interested in the old business cards from the Custom Car builders from the late 1940’s and up. The printing techniques, the typefaces, the lay-out and the special designs. They are always very neat to look at… and even better to collect.

It is really funny that when these business cards where created the shop owner would have never thougth about these items once would be collector items. They were only a means of promoting their business, or simply to give clients or posseble future clients a way to get in touch.

Some of these Business Cards are trully work of arts, they are very well designed with paper choice matching the looks the shop owner would like to display. While others were nothing more that the words in a nice letter font the printer happened to have handy at the time of the order.

In this article we are showing you a selection of some nice cards from some better know shops as well as some shop I had even never heard about… enjoy.







Rik Hoving

Rik is the CCC editor in chief. As a custom car historian he is researching custom car history for many years. In 2004 he started the Custom Car Photo Archive that has become a place of joy for many custom car enthousiasts. Here at CCC Rik will bring you inspiring articles on the history of custom cars and builders. Like a true photo detective he will show us what's going on in all those amazing photos. He will write stories about everything you want to know in the realm of customizing. In daily life Rik is a Graphic Designer. He is married to the CCC webmaster and the father of a 10 year old son (they are both very happy with his excellent cooking skills)

2 thoughts on “Custom Shop Business Cards

  • I’ll be damned….saw green “Custom Center” business card. Haven’t seen that card in years.
    That’s from 1961…I was just starting out on my custom painting and striping business out of that co-op shop.
    The upholstery was being done by Dave Gade, who’s still in the custom upholstery business.
    The custom engine work was handled by Mike Nordahl….who owns “Willy’s Replacement Parts” today.

    Manuel Reyes

  • Very cool to see these old cards.

    Manuel Reyes, do you have a contact for Dave Gade? He was working out of an airport hangar in Corona, California last time I tried to look him up. My dad let him borrow some ’36 Ford Phaeton side window curtains to make patterns from in the ’70s and never got them back…would be nice to see if he might still have them. Crazy, I know…but ya never know.

Leave a Reply