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Richard Zocchi’s 1954 Mercury FOR SALE


Bill Reasoner’s Classic Auto Body in Walnut Creek created this wonderful padded topped 1954 Mercury for Richard Zocchi in the early 1980’s. It was a big hit then, influenced a lot of people and still looks amazing today.

September 27, 2013
I saw photos of Richard’s 1954 Mercury in the Hot Rod magazing Custom Cars Annual in 1983… and I was extremely impressed with the beauty of this car.
It was just finished and at its most beautiful with no pin striping or the later addition of the light blue scallops.


This is how Richard’s 1954 Mercury look in the early 1980’s when it was just finished.


Update  October 1, 2013: The car’s ebay auction has ended at four bids. No Sale.




One more early photo, although now there has been some pin-striping added already.

CCC_Zocchi-54Merc-now-01This is how Richard’s Mercury looks now. Still a stunning custom after all these years.


Rik Hoving

Rik is the CCC editor in chief. As a custom car historian he is researching custom car history for many years. In 2004 he started the Custom Car Photo Archive that has become a place of joy for many custom car enthousiasts. Here at CCC Rik will bring you inspiring articles on the history of custom cars and builders. Like a true photo detective he will show us what's going on in all those amazing photos. He will write stories about everything you want to know in the realm of customizing. In daily life Rik is a Graphic Designer. He is married to the CCC webmaster and the father of a 10 year old son (they are both very happy with his excellent cooking skills)

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