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October 30, 2015

Ida 1940 Merc Finished

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Written by: Rik Hoving
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Rob Ida and his team of excellent craftsman in Morganville NJ have finished the outstanding Art-Deco styled 1940 Mercury to debut at the 2015 SEMA Show.

the guys at Rob Ida Concepts in Morganville have been working on this 1940 three window coupe custom for several years and they just finished this uniquely styled phantom three window coupe. We have been folowing Ron and his team creating this outstanding, creative and very innovative Custom on the CCC-Forum Post. Each time Rob posted a new progress photo on his facebook they amazed the viewers over and over again. This car not only has an really well executed overall design, it also is very innovative, with its turning front skirts, opening headlights to reach the front skirts, and overall extreme attention to detail.

CCC-jack-kiely-40-merc-rob-ida-00The photos above are from 2009-10 when the was starting to take shape, but it started to really evolve in the autumn of 2014.


The car will debut to the main public at the 2015 SEMA show in Las Vegas and will after that show go to California where it will hit a couple of shows till Feb 2016. But earlier this week the Ida Concept shop already had an open house party to celebrate the completion of this Mercury Spaceship Custom. We hope to be able to bring you a full CCC-Feature on the car in the near future. For now, you can enjoy how the car was built on the Forum Post, and if you plan to go to the SEMA show, have a lot of fun checking out the car.

CCC-ida-40-merc-finished-01Extremely beautiful body shaped come from the hand made rear fenders and completely reshaped three window top. The front fender skirts with the full length rocker trim add wonderful styling to the car.



CCC-ida-40-merc-finished-03The trunk is wonderfully detailed with special designed and custom made suitcases. (photo by Dan Gillespie)



CCC-ida-40-merc-finished-05Photos taken at the open house showing of the 1940 Mercury at the Rob Ida Concept shop.



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About the Author

Rik Hoving
Rik is the CCC editor in chief. As a custom car historian he is researching custom car history for many years. In 2004 he started the Custom Car Photo Archive that has become a place of joy for many custom car enthousiasts. Here at CCC Rik will bring you inspiring articles on the history of custom cars and builders. Like a true photo detective he will show us what's going on in all those amazing photos. He will write stories about everything you want to know in the realm of customizing. In daily life Rik is a Graphic Designer. He is married to the CCC webmaster and the father of a 10 year old son (they are both very happy with his excellent cooking skills)



  1. Im gasping for air , is there words to describe this car , piece of art , Airstream , Streamline , Artdeco , Figoni Falaschi , Luxurious design ,
    Phantom Corsair …………………
    An incredible statement of fantastic coachbuilt design and craftsmanship , we will marvel for years over this intricate beautiful timepiece that sets new standard , these coachbuilt cars are simply not built today , thankyou for showing us differently !

  2. As Wolf said, a piece of art, I think that is a very good description. It is obvious that a good looking Mercury can be built in more than one way, very refreshing.

  3. What a beautiful tribute to the coachbuilders of Europe. Streamline, yes!!!

  4. Just saw the car at SEMA , it is truly breathtaking!

  5. Another goal to strive for. Can we reach it!

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