Custom Car Chronicle
Historical Custom Car Shows

1974 LA Low Rider Show Part two


A look at the fine Low-Riders created in the early 1970’s. Part two of this series on this collection of  black and white Polaroid photos.

The photos in this collection measure 4.3 by 3/4 inches. And if you think about it it is kind of strange they were taken in black and white. In the early 1970’s it was already very common to take color photos, even using the Polaroid system. Then the unanimous photographer, who took these photos, went to a low rider car show with some of the most amazing colorful paint jobs and took black and white photo material might seem a little odd. But I’m very glad the photographer did, because these black and white, with sepia tones, photos have a wonderful nostalgic feel. When we scanned the photos we payed a lot of attention to the sepia color and the wonderful discolored edges as we could.
So the scans shown in these articles give an as close as possible impression of the original Polaroid photos.

If you recognize any of the cars shown in these articles, please let us know. We would love to add the names of the owner, builder or painters to these cars.

Take a look at the first or third of this series of articles.












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Rik Hoving

Rik is the CCC editor in chief. As a custom car historian he is researching custom car history for many years. In 2004 he started the Custom Car Photo Archive that has become a place of joy for many custom car enthousiasts. Here at CCC Rik will bring you inspiring articles on the history of custom cars and builders. Like a true photo detective he will show us what's going on in all those amazing photos. He will write stories about everything you want to know in the realm of customizing. In daily life Rik is a Graphic Designer. He is married to the CCC webmaster and the father of a 10 year old son (they are both very happy with his excellent cooking skills)

2 thoughts on “1974 LA Low Rider Show Part two

  • Rik, I think all of these great polaroids were shot inside the L.A. Convention Center/ L.A. Sports Arena. The promoter may have been Gary Canning, Gary was doing a lot of car shows & swap meets back in that time frame.

    • Your are correct Craig. A few of the photos in this collection are marked they were taken at the L.A. Convention Center in 1974. The name is new… I will see if I can find out a bit more about him. Thanks

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