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Custom History

March 27, 2018

1950 Sacramento Autorama

 

1950 SACRAMENTO AUTORAMA

 

The Capitol City Auto Club, better known as the Thunderbolts organized a two day Auto Show in 1950. Held at a Sacramento Chevy dealer the show hosted 23 top class Customs and Hot Rods.


Special thanks to Lawrence Fears.


The title of this article is 1950 Sacramento Autorama, which is not precisely accurate. But, many people refer to this small 1950 Auto show organized by the Capitol City Auto Club “Thunderbolts” as the first Sacramento Autorama. Hence the name of this article.

In 1950 Car Shows was still brand new. The first of these shows were held just two years earlier. The Sacramento Custom Car and Hot Rod scene was very active, a lot was going on, rod runs, street drag racing, and some of the countries leading Customizers had their shop in or around Sacramento. The Capitol City Auto Club better known as the “Thunderbolts” had a great number of high quality cars in their club. Harold “Baggy” Bagdasarian was one of the club members and president of the club. He was one of the leading forces in organizing this first Sacramento Auto Show.




The club members just wanted to know who had the nicest car among them. What better way to find out during a Car Show. Plus they really wanted to show off their cars, and not just at the local hang out places, but at a nice indoor event. The Capitol Chevrolet Company dealership at 13th and K Streets in downtown Sacramento had the perfect space for the show the members had in mind. In total the club brought together 23 cars this first show. And among these 23 cars there were some top Customs and Rods. The cars displayed at the show represented the high quality, and creative minds of the Nor Cal car builders. Custom builders Harry Westergard, and Dick Bertolucci were well represented at the show. Of all the Customs, many had been based on convertibles and all had Hall of Oakland Padded Tops. According different sources the two day show drew between 500 and 1000 visitors.

The show was held on November 4th and 5th, 1950. Saturday from 3:00 P.M. until 10:00 PM and Sunday from 10:00 A.M. until 10:00 P.M. The admission was 60 cent. The story goes that the entrance had to be kept below a certain amount, because otherwise everything had to be done official and Federal Amusement Tax would have to be paid. This first show was not about making money, it was about having a good time for the attendees as well as the visitors.

There were two trophies awarded.  One for Best Custom Car and Leroy Semas won the Custom Class with his 1937 Chevy. Burton Davis won the Best Rod with his 1931 Ford Roadster.

Rod Dust newsletter dated November 1, 1950. This was the issue that mentions the first Sacramento Auto Show in 1950.

 





Local newspaper from Friday November 3rd, 1950 announcing the Sacramento Auto Show.

 


On the top right we can see Al Garcia Westergard restyled 1939 Ford,  #5 Lawrence Brocchini ’31 A-V8 roadster on Deuce rails V-Windshield, Vern Haversack 1927 Model T with track nose with #11,  #1 Burton E. Davis 1931 Ford Roadster, and on the left is #19 Harold Casarang’s ‘25 Model T. bottom right shows the #14 of Jack Odbert’s 36 Ford, behind it the engine and front of #15 Ronnie Brown’s ’32 Ford 5-window.

 




Show overview

The nice thing about the Capitol Chevrolet dealer ship location is that there was a second floor, from where some nice overview photos could be taken. These overview photos show that this small show was jam-packed with the best of the best. Amazing padded topped Customs created by the countries leading Customizers. Harry Westergard and Dick Bertolucci. The photos taken at the two day show also show that the cars were actually moved around a bit during the weekend. Some cars were added, like the two ’32 Ford 5-window Hot Rod’s in the photo below. In some photos those two cars are missing.

The cars at the show were mostly local cars, but some came as far as Oakland. Hot Rod magazine devoted some space to the Sacramento Auto Show in the Januari 1951 issue. The feature included the beautiful overview photo (below) which showed the nation that Sacramento was packed with beautiful Custom Cars… just as well as Los Angeles, which was always much more represented in the early magazines.
I have been collecting photos and info on this show for many years, and all I have is included in this article. I know there is more out there, and hopefully we will be able to share more in the near future.

Overview of part of the Chevrolet Dealer Show illustrates the great number of Custom Cars invited to this show. A perfect balance.

 


Same photo as above, now with numbers, perhaps somebody will be able to identify some more. We still need to know # A on the far left, # B on the top right center, and from car # C we know that that is Butler Rugard’s 1940 Mercury, but we do not have a show number. (The number – car – identification list is shown further down in the article)

 


This overview photo was taken either earlier or late as the one above. The two ’32 Ford 5-windows are missing sitting behind the #14 Jack Odbert’s ’36 Ford.

 




Custom Cars at the Show

The Custom Cars shows we have been able to identify were all top of the line, and are now mostly considered historical Customs. Created by Harry Westergard, Les Crane, and Dick Bertolucci. The Barris Brothers had already been moved south for a few years, so their work was not represented at this show. It is really remarkable that a great number of the Custom Car show entries are Convertibles with chopped padded tops, which were all created by C.A. Hall Auto Tops in Oakland, Ca.

Unknown number for Butler Rugard’s 1940 Mercury restyled by Harry Westergard and Les Crane. More on Butler’s ’40 Mercury can be seen in this CCC-Article.

 


#2 Custom 1946 Chevy Convertible Butler Rugard restyled by Harry Westergard.

 


A little more clear photo of Butler Rugard’s ’46 Chevy Convertible restyled by Harry Westergard. Harry used a set of the Jimmy Summers fade away fenders on this Custom.

 



#4 1948 Johnny Lehman Mercury Convertible with padded top restyled by Dick Bertolucci. Most likely the Hall padded top of Al Garcia Westergard restyled 1939 Ford is showing on the left of the photo.

 


Johnny Lehman’s Mercury seen from the back shows the ’49 Mercury bumpers and taillights. The top was done by Hall of Oakland. On the right we can see the ’37 Chevy Coupe from Leroy Semas. More on Johnny Lehman’s ’48 Mercury in this CCC-Article.

 


#4 Enlarged section of another photo shows another peak at the Johnny Lehman Mercury and behind that on the right showing a small portions of Mel Falconer’s 41 Lincoln.

 


#14 Jack Odbert 1936 Ford Convertible restyled by Harry Westergard with Hall Padded top. More on Jack’s Beautiful ’36 Ford in this CCC-Article.

 


#18 Mel Falconer 1939 Ford Convertible restyled by Harry Westergard with a then new metal top replacing the Hall padded top that was on the car originally.

 


#21 Mel Falconer 1941 Lincoln with 1948 Cadillac rear fenders, 1949 Mercury bumpers. Restyled by Harry Westergard, and the car is supposed to be still around, anybody knows more about this?

 


#23 Leroy Semas 1937 Chevy restyled by Harry Westergard. Leroy was the winner of the big Custom Car trophy at the show. One of the two trophies awarded at the show. More on Leroy’s Harry Westergard Restyled Custom can be seen in this CCC-Article.

 


Interior of Leroy Semas his ’37 Chevy Coupe.

 




Cars in the show
According the the information we have been able to find 23 car were entered. 14 of them we have been able to identify, hopefully some of our readers can help name the others that were at this 1950 Sacramento Auto Show. From the 23 cars entered at least 8 were Customs, high end Customs. Below is a list of the cars and numbers we have been able to identify.

 

  • #1 Burton E. Davis 1931 Ford Roadster
  • #2 Butler Rugard 1946 Chevy Convertible
  • #3 Dick King 1929 Roadster with tracknose
  • #4 ?
  • #5 Lawrence Brocchini 1931 A-V8 roadster on Deuce rails V-Windshield
  • #6 ?
  • #7 Herk Vigienzone 1924 Model T Roadster
  • #8 Rico Squalia 1924 T Roadster.
  • #9 – 13 ?
  • #14 Jack Odbert 1936 Ford Convertible
  • #15 Ronnie Brown 1932 Ford 5-window
  • # 16- 17 ?
  • #18 Mel Falconer 1939 Ford Convertible
  • #19 Harold Casarang 1925 Model T
  • # 20 ?
  • #21 Mel Falconer 1941 Lincoln
  • # 22 ?
  • #23 Leroy Semas 1937 Chevy Coupe

Unknown numbers

  • #? Al Garcia 1939 Ford Convertible
  • #C Butler Rugard 1940 Mercury Convertible
  • #? Vern Haversack 1927 Model T




The Hot Rods at the show

The Thunderbolts Auto Club had both Custom Car as well as Hot Rod oriented members. The Sacramento erea has been big on Custom Cars from the early beginnings, but Hot Rodding was very popular as well, and the Hot Rod and Race scene grew bigger every year. The show displayed some of the best Hot Rods and Race Cars in the wide area.

#1 Burton E. Davis 1931 Ford Roadster, the winner of the big Hot Rod award at the show.

 



#3 Dick King 1929 Roadster with tracknose.

 


A better look at the Dick King 1929 Roadster with tracknose.

 


#5 Lawrence Brocchini ’31 A-V8 roadster on Deuce rails V-Windshield.

 


The actual number 5 sign from the 1950 Sacramento Thunderbolts Auto Show, used on Lawrence Brocchini’s Hot Rod.

 


#5 Lawrence Brocchini’s ’31 Ford.

 


#15 Ronnie Brown’s ’32 Ford channeled 5-window coupe showing off its kilmont brakes. On the left is Johnny Lehman #4 ’48 Mercury and on the right we see the Buick trim on the skirts of Jack Odbert’s  #14 1936 Ford Convertible

 


#15 Ronnie Brown posing with his channeled ’32 Ford 5-window C0upe.

 


#19 Harold Casarang Oakland Roadster club member took his ‘25 Model T to the Sacramento Auto Show.

 





January 1951 Hot Rod Magazine article on the show.

 


Sources and more information

  • Garage Magazine
  • Classic & Custom Magazine
  • Don Montgomery books




(This article is made possible by)

CCC-sponsor-ad-vintage-kustoms-01

 





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About the Author

Rik Hoving
Rik is the CCC editor in chief. As a custom car historian he is researching custom car history for many years. In 2004 he started the Custom Car Photo Archive that has become a place of joy for many custom car enthousiasts. Here at CCC Rik will bring you inspiring articles on the history of custom cars and builders. Like a true photo detective he will show us what's going on in all those amazing photos. He will write stories about everything you want to know in the realm of customizing. In daily life Rik is a Graphic Designer. He is married to the CCC webmaster and the father of a 10 year old son (they are both very happy with his excellent cooking skills)




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2 Comments


  1. Very complete and interesting article on this early show in Sacramento. You were able to put together lots of great material on this auto show.


  2. Retired In Kalifornia

    Remember seeing roadside Autorama ads for the first time in 1963 with generic late 1950s convertible sports car art used for decades thereafter. From 1976 to 1979 owned the 45-seat GMC Transit Bus Model TD-4506 serial 789 of 1200 built in 1946, restored it to 1952 Los Angeles Transit Lines condition, still exists in Fontana, California but not operational, most likely is in terrible physical condition. While I’d had it SHOULD had inquired whether the Autorama would had let me exhibit it, alas 40 years too late here 🙁



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