Custom Car Chronicle
Early Custom Cars

Custom Cars – Pride and Joy – Part 1

PRIDE AND JOY

A collection of snapshots of Customized Cars with their owners or loved ones.

 
[dropcap]W[/dropcap]hile I was browsing my collection of old Custom Car photos I noticed that a lot of people back in the 1940’s and 50’s loved to take photos of their custom car with their beloved girlfriend, boyfriend, husband, wife and even dogs posing with the cars. These snapshots show us a bit more about the people behind the cars. How they dressed with their finest cloth to look at their very best in front of their beloved custom cars, having no idea that 60 – 70 years later these photos would be part of an online article… How great would it be if somebody today would recognizes one of the people, or cars in these photos! If you do recognize one of these, please let us know, we would love to add some more names and info to these photos.

CCC-custom-car-pride-joy-13Howard Wilson posing with his 1936 Ford in the early 1940’s. The Ford was customized with removed running boards, extended front fenders, aftermarket ripple frame cover and stainless steel rock shield on the rear fenders. (both possibly George DuVall products). Black wall tires and ripple disk hubcaps.
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CCC-custom-car-pride-joy-08 This 1937 Ford four-door has a set of Spotlights, Single bar flipper hubcaps on black wall tires, accessory fog light, bumper mounted grille shield and the hood sides removed. According the back of the photo the girl is Babe Jarmen and the photo was taken in Yosemite Calif in 1949.
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CCC-custom-car-pride-joy-09Interesting 1936 Ford convertible with a chopped windshield, padded top, Spotlights and 1937 DeSoto bumpers qualifying it as a custom but the painted wheels and no skirts are more typical Hot Rod touches. The sharp dressed and well couped couple look to be the proud owner and his girlfriend or wife. The photo was most likely taken in Northern California. 
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CCC-custom-car-pride-joy-11Tomas 1948 is the only thing written on the back of this very interesting photo. My guess is that Tomas is the little dog sitting on his back legs. The lady in the dark dress most likely is the wife, or perhaps mother of the 1940 Ford owner. The Ford is a very stylish customized 1940 Ford convertible. It has a chopped windshield and dark color padded top, Spotlights and ripple disk (most likely singe bar flipper) hubcaps, wide whites and fender skirts and sits slightly lower than stock.
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CCC-custom-car-pride-joy-10Jay Foreman is most likely the name of the young guy looking tough in front of his 1941 Chevy four door mild custom. The photo is slightly fuzzy, but still very interesting to show that back in the 1940’s also four-door cars were used to customize. The car has ripple disk hubcaps front and rear, backwards pointed spotlights (typical early 1940’s) and long possibly Cadillac fender skirts. Jay is taking on a very tough pose. 
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CCC-custom-car-pride-joy-12Two giggling girls posing in front of a 1937 Ford convertible with dark padded top. The photo was taken somewhere during WWII of a car that had a chopped windshield, 1937 DeSoto bumpers, Ripple disk single bar hubcaps and chromed sealed beam headlights.
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CCC-custom-car-pride-joy-06Left “My 2 Buddies Art & Ryan” is written on the back of this photo showing two guys leaning against a 1936 Ford 5-window coupe custom. Rock&Roll look with T-shirts, jackets and rolled jeans give this snapshot a great feel of the late 1940’s early 1950’s. The car is mild with teardrop skirts smooth full moon hubcaps, white wall tires and a lowered stance.
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CCC-custom-car-pride-joy-01This photo came with no additional information. But it looks to be taken in the early to mid 1940’s looking at the finely dress guy with the high trousers. The 1940 Mercury is dressed up with forward pointed spotlight single bar flipper hubcaps and small teardrop shape fender skirts.
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CCC-custom-car-pride-joy-03The Californian license plates with the “V” on the top right was used from 1941 till 1944. So anywhere in those years this photo was taken. No info came with it. But the woman in the photo is dressed really nice, with not so typical cloth, very wide pants, and an interesting jacket. The car with Appleton spots looks to have an rare aftermarket hubcap with a propellor shaped three bar flipper. I love the palm trees in the back.
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CCC-custom-car-pride-joy-04This photo, taken in California came with only 1942 written on the back. The car is mildly customized with ripple disk flipper hubcaps Appleton spotlights and wide white wall tires. The girl posing with the car has the typical 40’s style high trousers, and wrap around style hat on.
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CCC-custom-car-pride-joy-05This 1946-48 Ford Coupe with 1946 Oldsmobile grille and later model headlights was photographed in 1959. The written in pencil information on the back of this photo reads“cousin Tiny Rodarte + Boyfriend March, 1959” The two hearts and “Smack” letters is painted on it in fine white lettering. They looked to be a happy couple with a very nice mild Custom Ford.
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CCC-custom-car-pride-joy-02This great photo comes from the Jack Butler Collection. Jack wrote this about the photo; About as cool as it gets…..! Writing on the back is obscured by where it was glued. Can make out Bobby, Buddy … drank all the time…Southern Comfort … ’45 … and “I want this pic SAVE IT!” 
The 1941 Ford is looking amazing in its super gloss dark, probably black, paint, black wall tires and ripple disk hubcaps. 
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CCC-custom-car-pride-joy-07This was scanned from a negative, no info came with this one. But it appears like the Chevy Fleetline belongs to the proud guy in the photo. He might have a date with the beautiful girl in the nice dress. The Chevy is dressed up with a set of white wall tires and aftermarket hubcaps.
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Rik Hoving

Rik is the CCC editor in chief. As a custom car historian he is researching custom car history for many years. In 2004 he started the Custom Car Photo Archive that has become a place of joy for many custom car enthousiasts. Here at CCC Rik will bring you inspiring articles on the history of custom cars and builders. Like a true photo detective he will show us what's going on in all those amazing photos. He will write stories about everything you want to know in the realm of customizing. In daily life Rik is a Graphic Designer. He is married to the CCC webmaster and the father of a 10 year old son (they are both very happy with his excellent cooking skills)

6 thoughts on “Custom Cars – Pride and Joy – Part 1

  • wauww thats cool Rik. i love the first 36 3w picture. shows that early style 36’s i love. but it also shows why a 3w needs a haircut
    does the guy with the 40 merc look smaller than average, or is it the angle from where its taken

  • I love the look of the 36 with the running boards removed and those great ripple panels covering the frame. The 41 coupe is also really calling my name. It great to see these cars with their owners, it really makes them more personal.

  • The ’46-8 picture with the Olds grille and the Chevrolet style headlight rims reminds me of a two door sedan that was featured in the “little pages” magazine in the late 50’s.
    It may have been on the cover, was a reddish color sat very low.

  • This is really the “way it was”. You cannot duplicate it. You can try, you can come close, but never the mood. It seems the “era” is in people, cars, behavior, attitude. These candid photos are very important toward sustaining the “actual” and the history surrounding it. Keep these coming Rik!

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