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Golden Sahara Seiberling Advertising




In the mid 1950’s Jim Skonsakes’ Golden Sahara I, was hired by the Seiberling Rubber company to promote their new tire range . The futuristic Golden Sahara was used in an advertising campaign for the company.

Jim Skonzakes (Street) has always been a very good business man. When Jim and the Barris shop had created the Golden Sahara I, he realized that the cars futuristic appearance drew a lot of attention. Jim used this knowledge to promote the Golden Sahara the best way he could. And not only that, he also offered the Golden Sahara to companies and Television Networks to help promote their business. In the mid 1950’s, Jim made a business deal with the Ohio based Seiberling Rubber Company. Seiberling would hire the car to help promote their new line of tires, the Sealed-Aire tires, at shows and at dealers throughout the country. The company marketed their tire with the pay-off line the tire of tomorrow – is here today,  and the futuristic appearance of the Golden Sahara I, was an absolutely perfect visual for this. This deal was very welcome to Jim, since the built of the car had cost him a small fortune. Seiberling also used the car for a series of magazine ad’s, both full color ads as well as black and white used on single pages, and full width spreads. As far as we know, the ads were used in magazines like Life magazines, and not in the specific car magazine.


CCC-Golden-Sahara-DaytonaBeachFor one of the Seiberling ads, the Golden Sahara I was transported to Daytona Beach. The car was driven on the beach for this photo session.


CCC-Golden-Sahara-DaytonaBeach-photo-01I found this photo on an recent (july, 2015) ebay auction. Very interesting snap shot by somebody who was there when the movie and photo shoot for the Seiberling ad campaign was made.  (photo taken from the ebay ad)


CCC-Golden-Sahara-DaytonaBeach-photo-02Back side of the photo reports the event as taken place in August 1955. (photo taken from the ebay ad)










CCC-Golden-Sahara-Ad-Tire-01-WThis image is part of a two page (spread) ad that was used in 1955. It shows a photo of the Golden Sahara I in combination with an illustrated Seiberling Sealed-Aire tire.





Rik Hoving

Rik is the CCC editor in chief. As a custom car historian he is researching custom car history for many years. In 2004 he started the Custom Car Photo Archive that has become a place of joy for many custom car enthousiasts. Here at CCC Rik will bring you inspiring articles on the history of custom cars and builders. Like a true photo detective he will show us what's going on in all those amazing photos. He will write stories about everything you want to know in the realm of customizing. In daily life Rik is a Graphic Designer. He is married to the CCC webmaster and the father of a 10 year old son (they are both very happy with his excellent cooking skills)

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