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Custom Car Builders

June 10, 2019

George Barris First Photo Location

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George Barris was known for taking photos of Custom Cars in beautiful special locations. Hollywood Park was his first special location back in 1947.

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Special thanks to David E. Zivot, Jesse Lopez and Gerald Fassett.

After seeing the color photo of George Barris’s 1941 Buick for the first time I was not only intrigued by the gorgeous Custom, but also with the Streamline Moderne building in the background. I had seen the building before in one other photo of the Buick and in a few other photos with other customs as well, but had never been able to find out what building or which location it was.

The new color photo showed a much larger portion of the building than any of the other photos I had seen so far. The search was on, the large round section and very horizontal shape of the windows did remind me about the horse track grand stand buildings as the one at Hollywood Park, but all the photos I was able to find at first showed the building after 1950, and it had a similar Basic shape but all the details were quite different. So I searched further, in the beginning I was not even sure the building was in the Los Angeles area, George had made the trip to Sacramento already, could perhaps these photos had been taken on that trip?

Two aerial photos showing the original building with the more horizontal feel on the top, and the after the 1949 fire rebuild version which had the same overall shapes, but less Art-Deco in design and taller overall.

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The 1947 color photo of George Barris’s 1941 Buick photographed in front of the original Hollywood Park Turf Club building. The photo that started the quest for the identification of the location.

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While searching for something else I came across an website with dome old photo’s taken at some 40’s horse track races. And one of them showed a building that looked very much like the one in the George Barris Buick photo, it was listed at 1940 Hollywood Park track in Lynwood California. I thought this must be a mistake, since the building did not even look close to how the Hollywood Park building looked in the photos I had of it. But when I find a more in depth search I found out that the Hollywood Park Horse track, run by the Turf Club, was originally built in 1938, and destroyed in a fire in 1949. Then rebuilt into the building I had seen in many 1950 and newer photos.

George Barris had his ‘41 Buick photographed in front of the original Hollywood Park Turf Club building in 1947. Not sure if George took these photos, or if he had “hired” a photographer to do it for him. With that knowledge I was able to find a few more photos of the original building which had an absolutely stunning Streamline Moderne feel, very similar in style to the famous Pan Pacific Auditorium. And I can totally see why George Barris wanted to use the building and the garden as background for his Buick. It was only around 16 miles from the Barris Compton Ave shop, a very convenient distance, plus the whole complex was very easily accessible for the cars.

When I thought a bit more about this all, I realized the original Hollywood Park Turf Club building, pre 1949, is actually the very first George Barris Photo Location. A good backdrop George used more often to photograph, or have photograph cars the Barris Shop created. We are all familiar with the House, Lynwood Drive In, Lynwood city hall, mausoleum, the Edison Power plant, and now we can add one more location to this list. The very first one Hollywood Park Turf Club building. George used this location for his own Buick, John Vera (Johnny Zaro) 1941 Ford, and Jesse Lopez’s 1941 Ford… and perhaps we do not know about.

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George Barris 1941 Buick

George Barris took his just finished 1941 Buick padded topped convertible Custom to the Hollywood Park Turf Club complex somewhere in 1947 and either had photos taken of his car, or took them himself. One of the photos, a black and white one was used in the May 1948 issue of Road & Track and would instantly change everything for George and the Barris Shop.

Did the glamorous setting of the Hollywood park complex have anything to do with this… Hard to say, but I like to believe it did. George idea of setting his stunning car in this beautiful surrounding of the well designed garden, and beautiful Streamline Moderne building in the back helped with the complete glamour picture of it all. For more info on the George Barris 1941 Buick, check out the Article here on the CCC.

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The 1947 color photo from the Gerald Fassett Collection was the first photo we found showing a big enough portion of the building in the background to identify it as the Hollywood Park Turf Club building.

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The first time I noticed the building in the background was in the photo used in the May 1948 issue of Road and Track Magazine. The photo that really changed the career of the Young George Barris.

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The same photo of the Buick was also used in the Custom Cars 101 Trend book from 1951, but here the building in the background was cut off.

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Jesse Lopez 1941 Ford

Jesse Lopez confirmed that his ’41 Ford was photographed, just as George’s persona 1941 Buick at the Hollywood Park Turf Club complex. For many years I have been trying to find out more about the famous photo of Jesse standing in front of his Ford at the Turf Club Members Only building. I knew it had to be at some sort of race track, but non of the photos I was able to find matched the photos of Jesse and his Ford. Only recently I found out the original building, that was used as the backdrop for the Lopez photos, around 1948, is gone now, and most photos found are of the rebuild, and remodeled 1950 version of the Hollywood Park building. For a closer look at Jesse’s 1941 Ford, check out the Article here on the CCC.

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Several photos of the Jerry Lopez 1941 Ford that were taken at the Hollywood Park location were used in publications over the years. This one, published in a Petersen Publication from 1987 shows the most of the Turf Club in the back. The Jesse Lopez 1941 Ford photos were taken around 1948. This is location (B) as shown in the aerial photo below

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This is the best known photo of Jesse Lopez’s Ford at the Hollywood Park Turf Club photo location. I have searched for other photos with this background for years, but never was able to find it. Which makes sense because these Turf Club letters were all replaced with new ones in 1950.

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This photo of Jesse’s Ford was taken direct in front of the main entrance (A in de aerial photo below) which is not far from where George Barris’s Buick was photographed.

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John Vara / Johnny Zaro 1941 Ford

George Barris was responsible for most of the work on this radical 1941 Ford Convertible Custom. It was originally created for John Vara, but was sold to Johnny Zaro in the later part of the 1940’s. The car was brought to the Hollywood Park location for a photo shoot around 1948. I have found three published photos of the car at this locations so far. hopefully more will surface one day. For a closer look at the Vara/Zarro Ford, check out the Article here on the CCC.

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Johnny Zaro’s 1941 Ford, most likely still owned by the original owner John Vara, was also photographed in front of the Hollywood Park building around 1948.

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The car was parked at about the same location as the George Barris Buick, only the photographer was located at a bit different point of view.

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Location A, where George Barris’s Buick and John Vara’s Customs were photographed, and Location B is in front of the Turf Club sign we can see in the Jesse Lopez 1941 Ford photos. This aerial photo was taken in the late 30’s when all the trees and shrubberies in front of the complex were still rather small.

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The Hollywood Park complex was designed by Arthur Froehlich (May 17, 1909 – October 3, 1985), of the firm Arthur Froehlich & Associates. He was an architect from Beverly Hills, California, known for his mid-century supermarkets and racetracks. Froehlich was born in Los Angeles to a cattle and dairy farmer. He attended Polytechnic High School in Los Angeles and studied at UCLA. One of his first jobs was drafting plans for Santa Anita racetrack, which opened in 1934. He began his own firm in 1938, and became well known for his design of Hollywood Park racetrack in Inglewood, CA. (wikipedia)

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Announcing magazine/news paper ad from 1938

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Color photo from an 1941 program cover.

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The main entrance had a really beautifully Streamline Moderne design which reminds me a lot about the Pan Pacific Auditorium building.

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Mid 1940’s postcard. This image shows why George Barris liked this location so much. there was plenty of space to park the cars, the back round building had a nice natural base color and was beautifully shaped enhancing the cars. Plus the trees etc looked really good as well.

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Photo taken not too long after the building had been finished around 1938

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Los Angeles Public Library photos

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Los Angeles Public Library photos

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A selection of early Hollywood Park program covers all had nice illustrations or photos of the beautiful building.

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Disaster truck in 1949 when most of the grand stand building went up in flames.

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In 1950 the new building was finished, and not long after that George Barris used it as backdrop for several photos shoots again. Later in the mid 1950’s the huge parking lot was also used for several outdoor car shows, and many photos taken there also show the main building as backdrop.

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The Hollywood Park Building around 2000. In 2015 the complex was sadly demolished.

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The route from the Barris Compton Ave shop to the Hollywood Park Turf Club for the 1947 photo shoot with George’s Buick. Around a 16 mile trip.
(A) Hollywood Park Turf Club 3883 W Century Blvd, Inglewood

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The other famous Barris Photo shoot Locations

George Barris knew that building fantastic Custom Cars was the main business of the shop. Nut what made him and the Barris Shop really unique was that he understood there was more than just building the cars. He created the Kustoms Los Angeles club to keep his clients connected and have them come back to the shop with a next custom project. He also realized that the Shops specialties needed to be promoted. And one way to promote them is to create stunning photos of the shops creations.

He knew that the Barris Shop created Customs were standing out for the crowd already with the super smooth, organic shaped look and feel. But inspired by the magazine ads, and magazine features he realized he could enhance the looks of the Barris Custom by photographing them in an equally stunning setting. He found several locations, most of them close by the Barris Shops that could serve as backdrops, to make the cars look even more attractive and glamorous than they already were. The Hollywood Park Turf Club was the first glamour location he found around 1947 when the Barris Shop was starting to bloom. And several more special “Barris” locations would follow in the years after that. Below are the most popular of these Barris Photo Shoot Locations.

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(B) Edison plant 3395 W Manchester Blvd, Inglewood, California

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(C) Angeles Abby 1515 E Compton Blvd, Compton, California

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(D) Barris The House 5199-5141 Abbott Rd South Gate, CA, California

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(E) Pan Pacific Auditorium 7600 Beverly Blvd, Los Angeles, California

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(F) Compton Drive-In 2111 E. Rosecrans Avenue, Compton, California

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(G) Lynwood City Hall 11330 Bullis Rd, Lynwood, California

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(A) Hollywood Park Turf Club 3883 W Century Blvd, Inglewood
(B) Edison plant 3395 W Manchester Blvd, Inglewood
(C) Angeles Abby 1515 E Compton Blvd, Compton
(D) Barris The House 5199-5141 Abbott Rd South Gate, CA
(E) Pan Pacific Auditorium 7600 Beverly Blvd, Los Angeles
(F) Compton Drive-In 2111 E. Rosecrans Avenue, Compton
(G) Lynwood City Hall 11330 Bullis Rd, Lynwood

(1) Barris Compton Ave Shop
(2) Barris Atlantic Blvd Shop

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About the Author

Rik Hoving
Rik is the CCC editor in chief. As a custom car historian he is researching custom car history for many years. In 2004 he started the Custom Car Photo Archive that has become a place of joy for many custom car enthousiasts. Here at CCC Rik will bring you inspiring articles on the history of custom cars and builders. Like a true photo detective he will show us what's going on in all those amazing photos. He will write stories about everything you want to know in the realm of customizing. In daily life Rik is a Graphic Designer. He is married to the CCC webmaster and the father of a 10 year old son (they are both very happy with his excellent cooking skills)




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One Comment


  1. Great sleuthing, once again, Rik. Somehow, the presence of those classic period buildings as background completes the feel of that golden era of traditional customizing. The forms of those iconic cars seem to echo the architecture of the times. George Barris’ photo shoots gave his creations a presence, set it a time. A time of style. Before superficial “ticky tacky all in a row”, and “cookie cutter” cars across all makes. No wonder we all seek the CCC.



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