Custom Car Builders

September 10, 2016

Bob Lund 50 Mercury

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Written by: Rik Hoving
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Bob Lund 50 Mercury



The Bob Lund 1950 Mercury convertible easily fits on the list of some of the best restyled Barris Customs ever created. It sadly never received this recognition in the magazines back in the day.

Bob Lund took his 1950 Mercury convertible to the Barris Kustoms Shop in Lynwood, California. This was in early 1953, at the time when the Barris Kustom Shop was perhaps the most prolific. The team at Barris created a stunning, very elegant and well balanced Custom for Bob. A car very typical for the time it was created, with a lot of never before used parts mixed with some elements that had proven to work well on previous restyled cars. Bob Lund’s Mercury never received much magazine publicity, until George Barris used several in progress and finished photos of the car in his Barris Kustom Techniques of the 50’s book number 3. These photos showed that the Barris restyled Mercury was one the same level with some of the best known Barris Customs, that did make it in the magazines back then. For unknown reasons Bob Lund’s Mercury was never featured, even though the Custom Car magazines were really blooming around the time the car was finished.

ccc-50-mercury-convertibleFactory stock 1950 Mercury convertible, similar to what Bob Lund took to the Barris Kustoms Shop in early 1953.


Judging the early stage photos were Frank Sonzogni is working on the grille, it looks like Bob’s Mercury might have been done as a milder version first, or perhaps it was just a primer stage. I have not been able to find a photo or info to shed more light on this. The stock headlights were replaced with 1952 Ford/Mercury units that were fenched into the smoothed front fenders.

The windshield of Bob’s Mercury was chopped, but only mildly, 2, perhaps 3 inches. All emblems were shaved of the car, and the door handles were removed and electrical solenoids with door poppers installed. The hood had its front corners rounded, and the top grille bar was welded to the fenders. At a later stage a second top grille surround was cut down, and installed on the splash-pan flipped upside down, to create a nice oval shaped grille opening. A new custom grille was created from 1951 Frazer horizontal bars with intergrated parking lights, and three 1951 DeSoto grille teeth were installed behind the new lower grille surround. The bottom section of the DeSoto teeth was hidden from sight by the lower grille surround. The grille created for the Mercury was nearly identical to the one the Barris shop created earlier for Dan Landon’s 1949 Chevy Coupe. Barris also rounded the bottom corner of the back side of the hood, a very subtile toucht hat helped with the flow of the car.

ccc-bob-lund-50-mercury-barris-01Barris Shop employee Frank Sonzogni is mocking up one of the 1951 Frazer grille bars for the grille on Bob Lund’s 1950 Mercury. This early stage photo shows that the headlights have been frenched, the hood shaved and corners rounded and the splash pan molded to the fenders. The stock side trim was removed. Its unsure of the windshield already has been chopped in this photo.


At the back of the car the stock round rear fenders of the 1950 Mercury were removed and replaced with 1951 Mercury units. The 1951 Mercury fenders added a few more inches to the rear of the car, which helped create a nice long low profile for the car. Sam Barris worked on the rear fenders and he installed a pair of 1953 Pontiac wagon taillights. The top corners of the trunk were rounded to match the rounded hood corners. With all the body work done a set The Barris crew decided to install a set of 1951 Lincoln bumpers, front and rear. Those lincoln bumpers were heavier and more exclusive than the Mercury units. They really add class to the car. At the back two exhaust ports were installed in the lower bumper ends. The combination of the 1951 Mercury rear fenders and the use of 1951 Lincoln bumpers gave the car the impression it was an 1951 Mercury model.

A 1953 Pontiac side trim was modified, flipped upside down and fitted to the Mercury side so that the trim matches the dip in the doors. A set of 1949-50 Mercury fender skirts was modified, extended down to sit level with the rocker panels. These fender skirts apparently were used only very shortly on the car, only one photo has been found that shows them. The vent windows and side glass trim were all cut to fit the new windshield hight. With all the work done on the car Barris painted the car. I have heard somewhere that the car was painted a dark gold color, but so far I have not been able to get this color confirmed. As most of the Barris restyled cars had in those days, Bob’s mercury was also dressed up with a set of Appleton Spotlight.

The car was taken to the Carson Top Shop who create a very nicely shaped padded top for the car. Possibly they also did the interior for Bob’s Mercury, but for that we have no photo or other proof.

ccc-bob-lund-50-mercury-barris-03Sam Barris working on the taillights for Bob’s Mercury. The 1950 short rear fenders have been replaced by the longer 1951 Mercury rear fenders. Sam can be seen here trying to see how how he can make a set of 1953 Pontiac Wagon taillights fit to the Mercury fenders.


ccc-bob-lund-50-mercury-barris-04Sam having marked the fender, were the extra material needs to be removed to make the Pontiac taillights fit and cutting away the not needed metal. Sam shaping a half inch metal rod to fit perfectly around the Pontiac taillight. 


ccc-bob-lund-50-mercury-barris-05The shaped rod surround is positioned into the new opening in the rear fender and welded in place. Some small sheet metal filler pieces are added to make the new opening fit perfectly with the rear fender shape.


ccc-bob-lund-50-mercury-barris-06On the inside of the new opening Sam welds some bolds so that the taillights can be mounted from behind. The outside is leaded and filed and sanded smooth.


The finished Mercury

The Barris Kustoms Shop was a master in creating stunning Custom Cars in the later parts of the 1940’s and early 1950’s. When Bob’s mercury was created in 1953 the Custom Car scene was at its top of the Golden Years. The indoor and outdoor Custom Car shows were still growing, and huge crowds started to show up at these events. But the good thing was that the cars created were still restyled to make the car look better, not restyled to score more points at the shows for bigger and more trophies. Bob’s Mercury is a perfect showcase of the less is more restyling philosophy that the Barris brothers believed in at the time. Restyling to make each car unique, and most of all better looking that it ever did before.

ccc-barris-kustoms-shop-1953When Bob Lund’s Mercury was created the Barris Lynwood shop was producing a huge amount of classic top quality Custom Cars. This photo taken on an Saturday morning in early 1953 shows how the shop looked in those days. It must have been very inspiring and helped create high quality cars like Bob Lund’s Mercury.


ccc-bob-lund-50-mercury-barris-07This is the only photo I have been able to find showing the finished Bob Lund 1950 Mercury using fender skirts. My guess is that this is how the car was originally finished. It appears that a set of 1949-50 Mercury skirts were extended down to fill the whole rear fenders. Also notice the conservative chopped windshield and padded top with beautifully finished side window trim. This photo could perhaps be taken at an outdoor car show, judging the mid-late 40’s chopped car parked next to it.


ccc-bob-lund-50-mercury-barris-08Beautiful low angle rear view taken at the Barris Lynwood shop, shows the 1951 Lincoln rear bumper with custom exhaust openings on the corners. The beautifully frenshed 1953 Pontiac wagon taillights in the 1951 Mercury rear fenders and the 1953 license plate tag.


ccc-bob-lund-50-mercury-barris-rc-11The only photo of Bob’s Mercury confirmed to be at a car show.Bob’s Mercury with the drivers door open can be seen here in good company with several other Barris Kustom restyled high end Customs. From left to right. Dale Marshal’s unchopped 1950 Mercury, Bob Lund’s 1950 Mercury convertible, Jack Nethercutt’s 1952 Oldsmobile, Bob Hirohata 1951 mercury, Chuck DeWitt 1950 Ford convertible and Tommy Thornburgh’s 1947 Studebaker convertible. According the Barris book this show was held at Lynwood park organized by the South East Car Club Association. And the show even had a Barris class, and Bob’s Mercury was among the winners.


ccc-bob-lund-50-mercury-barris-rc-10Close up of Bob’s Mercury at the Lynwood Park show shows that there are no skirts on the car anymore, and that George added one of his cardboard Kustoms of Los Angeles cards on the front bumper.


ccc-bob-lund-50-mercury-barris-rc-12Beautiful photo of Bob’s Mercury taken by Loomis Dean, Life magazine photographer at the Barris Lynwood shop. Bob is just exciting the Barris shop driveway, onto Atlantic avenue.


ccc-bob-lund-50-mercury-barris-14This photo from the Life magazine collection (a bit more close up than the previous photo) gives us a great look at the perfectly shaped Carson padded top, and details as the rounded trunk  and rear lower hood corners. The lack of skirts, and the usage of 1950 Mercury hubcaps give the car a sportive look, but the stance is all custom. 


ccc-bob-lund-50-mercury-barris-13Frenched 1952 Ford/mercury headlights, rounded hood corners, molded in top grille bar, molded in bottom grille bar created from a flipped upside down top bar, custom grille and a great looking 1951 Lincoln front bumper. Bob was a member of the George Barris’s Kustoms Los Angles car club, hence the brass plaque on the bumper. Notice that the Appleton Spotlights are move up, apparently some work was done under the hood around the time Loomis Dean took this photo.


ccc-bob-lund-50-mercury-barris-16A closer look the grille and beautifully created grille opening on Bob Lund’s mercury. Hard to see, but the Custom in the background is Jack Nethercutt’s just finished Oldsmobile Custom.



Bob Lund’s beautiful 1950 Mercury convertible custom was never featured in any of the car magazines in the early – mid 1950’s. There is a series of black and white photos taken by Loomis Dean for Life magazine, but so far I have been unable to find out if these photos have ever actually been used inside Life magazine from around 1953 when the photo were taken.  Rod & Custom published a few photos of Bob’s Mercury, one, showing Frank Sonzogni working on the grille in the cars early stage in a Barris Corner Article about spending a Saturday at the shop in the August 1953 issue. And in the December 1953 issue George Barris used a photo of the finished car in his Barris Korner article about the use of side trim. It is really sad that the car was never featured.

ccc-bob-lund-50-mercury-barris-rc-17Rod & Custom August 1953 issue shows Frank Sonzogni working on the custom grille. It shows that the car still has the stock Mercury bumper, but the headlights have been frenched, and the hood corners rounded.


ccc-bob-lund-50-mercury-barris-rc-09In the Barris Korner about custom side trim published in the December, 1953 issue of Rod & Custom Magazine George Barris used a photo of Bob Lund’s 1950 Mercury (without fender skirts).


Our friend Ross Ruiz found this neat photo of Bob Lund’s 1950 Mercury in the Wilmington Daily Press, March 1954. In this news clipping Bob’s Merc was advertising the LA Harbor Hoods custom car show. Thanks for sharing Ross.


ccc-1953-pontiac1953 Pontiac side trim.


Unusual things about the Lund Mercury

There a re a few a bit strange things about Bob Lund’s Mercury. The first one is the grille. Barris always loved to create very unique custom grilles for their restyled cars, but in the case of Bob’s Mercury they recreated a similar grille that they also created for Dan Landon’s 1949 Chevy. We are not sure if this was because Bob requested this specifically, or if the Barris team thought it was just the perfect look for the Mercury.

The second thing is the use of stock 1950 Mercury hubcaps. Another thing that was rarely done by the Barrises. The only few exceptions to that where a few Cadillac they did, they also kept the stock – custom straight from the factory – Cadillac hubcaps. The smooth 1950 Mercury hubcap would later become a very popular Hot Rod part.

And then there is also the fender skirts on the car. The one photo that we have found with the fender skirts mounted clearly show that the side trim was created in such a way that it would not interfere with the skirts. The dip in the Pontiac trim did not allow for the lower rear section of the trim to go all the way to the rear. But with out the skirts, it would have been possible for the trim to go all the way to the rear. Still the side trim was not modified, extended to the rear, after the skirts were removed.

ccc-bob-lund-50-mercury-barris-15The grille on the Bob Lunds Mercury used the DeSoto grille teeth set back, and the lower section covered behind and below the lower grille opening.


ccc-bdan-landon-chevy-grille The Grille in Dan Landon’s Chevy was created a little earlier than Bob’s Mercury. The only difference in the two grilles is that the DeSoto teeth are showing more of the lower section and sticking out further on the Landon Chevy. Other than that they are near identical.


ccc-bob-lund-50-mercury-barris-hubcapUnusual usage of the stock 1950 Mercury hubcap on Bob Lund’s 1950 Mercury. They do look good though, especially with the version without the skirts. It gives the car a nice, bit sporty feel.


Sadly only very few photos have been found from Bob’s Mercury. We also have not been able to find out anything about Bob Lund, who he was, or is, and what ever happened to his 1950 Mercury. One, perhaps two of the known photos of Bob’s mercury show the car at an (outdoor) car show. So far I have not been able to find any records that show that the car was entered in any of the famous Hot Rod & Custom Car shows in the 53-55 area. Perhaps Bob was not into showing his car at the shows all that much. If anybody out there has any information about Bob Lund, what happened to his 1950 Mercury, or anything else about this car. Please email Rik here at the Custom Car chronicle. We would like to find out more, and add the information to this article.  Thank you.



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About the Author

Rik Hoving
Rik is the CCC editor in chief. As a custom car historian he is researching custom car history for many years. In 2004 he started the Custom Car Photo Archive that has become a place of joy for many custom car enthousiasts. Here at CCC Rik will bring you inspiring articles on the history of custom cars and builders. Like a true photo detective he will show us what's going on in all those amazing photos. He will write stories about everything you want to know in the realm of customizing. In daily life Rik is a Graphic Designer. He is married to the CCC webmaster and the father of a 10 year old son (they are both very happy with his excellent cooking skills)


  1. Great car. Would love to know what happened to it.

  2. rik,me too bob, nice story rik,

  3. Dynamite article on one of the top of the line era customs created by the Barris shop , one of the very few that used -51 Lincoln bumpers , abit strange since they were available and fit with small modifications ! The very low key mods works very well on the convertible , maybe the owner didn’t want it in any magazines ? Also interesting is that they hid the lower portion of the Desoto grill teeth as they did in Wally Welch Merc and in Dan Landon Chevy , all three have them hidden by different pans but all bottom portions are hidden ?? We have to thank Life photograph for the crisp pictures taken back then , a car that if not found deserves recreating !
    Thanks for a great article on a really neat custom from the golden era !

  4. I’ve always loved that front end and the use of Lincoln bumpers. I put a ’51 Lincoln Lido rear bumper on a customer’s ’51 Merc and it is almost a bolt-on deal…you do need to swap out the rear valance as it is longer on the sides to reach the ends of the larger Lincoln bumper. There is also about a 4″ square hole in the bottom rear quarter panel for the extra bumper bracket compared to Merc. Those Lincoln bumpers are heavy!

    Rik, I think the bottom of the grill opening already had the flipped mouth molded in when Frank was mocking up the grill in that picture. It seems like a rounded transition at the fender bottoms, where it would be completely flat up to the fender originally. The shading of the valance also indicates a roll where the flipped mouth would be…

    That side trim would have been so much nicer if the rear pieces were full-length…it is kind of awkward just chillin in the middle of the body.

  5. another great article , Rik ! it’s very exciting to “discover” a “new-old” kustom!!

    the time pictures are great, i don’t think i’ve seen them before .

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