BARRIS MAGAZINE ADS
George Barris started to promote his Barris’s Custom Shop in the early car magazines starting in 1948.
When the car magazines started to bloom in around 1947-48, some of the early Custom Car builders understood this was their opportunity to get their name out there. To get attention to the work they were doing and show a wider audience the possibilities of Custom Restyling. Before these magazines there was no real way of advertising the Custom Car business other than word by mouth. Which worked fine, but in those days did not spread very far. In this series of articles we will share some of the early, and not so early ads created by the known and not so known custom car business.
In this first article we like to concentrate on the early ads the Barris shop created from 1948 and up to about the mid 1950’s. George Barris started to advertise in the 1948 Road and Track magazine after his 1941 Buick had won the class in the Hot Rod Show. George was asked to have his car featured in the May 1948 issue of Road and Track, and part of that deal was a 1/4 page ad. George imidiately understood the importance of this way of getting your name out to a large public. From then on the Barris shop had many ads in various magazines. Latter George would combine these ads with how to articles to get even more attention.
Lets take a look at some of these nice and interesting ads.
(special thanks to Jamie Barter, David Zivot and Palle Johansen for scanning or sharing some of the advertising material)
1948, Hot Rod magazine
1950, Motor Trend magazine
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