Custom Car Builders

September 2, 2013

A short drive in the Hirohata Mercury

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A SPIN IN A CUSTOM CAR ICON

Hirohata Mercury owner Jim McNiel, asked me to jump in the passenger seat of his Mercury for a short drive. It put an instant HUGE smile on my face that lasted for days

In 2010 the plan was developed to gather the very best historical custom cars, that were still around in the US, to be part of a special exhibition at the 2011 GNRS. I was invited to be one of the four organizers of this Customs Then & Now exhibition. The whole experience was mind boggling, something I will never, ever forget in my life. The “road” towards the event was special. In my mind’s eye, I could visualize the building getting filled with all the cars and people we invited from all over the US. When it was time to fly to California, a couple of days before the show, I had a hard time getting any sleep at night. Once arrived in Pomona, I saw the first historical custom cars that had already arrived. Cars like the Barris-built Dick Fowler 1938 Ford coupe, and several others, with more customs arriving every hour. I was in heaven.

On Thursday morning, set-up day before the show, I was walking from my hotel to the AHRF parking lot, towards the Fairplex building, when I spotted a long trailer with the side door opened a few inches. I immediately recognized the ice green color on the car inside: The Hirohata Mercury. So, I walked over and talked to the driver, to see if Jim McNiel was around as well. “They will be here any minute”, he said. And sure that was the case. It was really great to see Jim again, after we had met earlier at the Sacramento Autorama Mercury Gathering in 2009. We talked for a bit, and then he had to unload the car. He parked it in a nice spot at the parking lot, so I could take some photos.
Jim stepped back, and let me alone with the car for some time. I walked around it, followed every line on the car, took as many photos from every possible angle I could think of, and absorbed every little detail about this car. I had seen the iconic Hirohata Merc before in Sacramento, but seeing the car in natural light and being able to walk around it with nobody else to bump into, was an extremely nice and privileged experience.

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The extended front fenders and hood lip create a perfect balance for the long chopped roof line.

 

The Hirohata Mercury is the Custom Car that comes to mind when somebody says the word Custom Car. At least it is to me, and I know this is the same for a lot of people. the Hirohate Merc is THE historic Custom Car icon. And the car was sitting there in front of me with nobody else around it. If I close my eyes I could hear Sam Barris and his team hammering away on the body. I could almost feel the excitement in the Barris Shop, when the car was finally assembled, and the team saw what they had created. I could almost see the huge smile on Bob Hirohata’s face, when he took it for the first spin around the block. I was in Custom Car Heaven before the show had started, and I did not even realize that – for me – the best thing that very day, still had to come.

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The rear 3/4 view shows show all the lines from the Buick Side trim, the chopped top, the curved side windows, custom made scoop and reshaped character line flow together .

 

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The custom made parking lights add extra width to the front of the car. The hand made lip on the front wheel opening matches the one of the flush fitted fender skirt at the rear.

 

Jim had made an appointment with a photographer from Sweden for a photo-shoot. Together they decided the best location for the shoot would be on the other side of area where we were standing. Then Jim asked me if I wanted to take a seat in the car, when he drove to the location…
Eh… Yes please!
Jim McNiel invited me to sit, and drive inside the Hirohata Mercury! Instant smile on my face. I made sure, I put my back-pack and try-pod extremely safely on the floor, in order not to damage anything, and carefully sat on the green and white tuck & roll front seat. Jim got in the car behead the steering wheel, and started the engine. It ran flawless, and the sound of the Cadillac engine was music to my ears. I looked around absorbing every little detail like the hand made laminated dash knobs, (which Bob Hirohate made himself, and which are still in place), the Von Dutch pin-striping on the dash is amazing, extremely fine and detailed, and weird above all. I also noticed the V-butted windshield, the chrome garnish around the windshield, the green hand made fuzzy rear view mirror “warmer” that Jim’s wife Sue, made so many years ago. The green and white headliner- which is still the original that the Carson Top Shop made in 1952, the slightly cracked Monterey steering wheel, and Jim holding it, slowly turning to maneuver the car thru the parking lot. It felt the car was floating, Jim drove slow and seemed to enjoy every second driving his baby.
I tried to imagine how it must have been driving this car back in the early 1950’s. The car probably just stopped traffic, and had people turn to take a second look when it was passing by back then.

 

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Notice the relaxed position Jim has in the car. This photo also shows the slightly cracked -unrestored- Monterey Steering wheel. Jim added the bullet steering wheel center when he was unable to find the original accessory badge.

 

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Even Jim has a great smile on his face, and he can jump in the car and take it for a spin whenever he can.

On the short trip on the parking lot, people turned their head when they heard the soft rumble from the Cadillac engine, realizing something special was driving by. And then the large eyes, and instant smile on the faces when they realized what they saw. An experience I will never forget, and the smile it caused on my face never disappeared throughout the duration of the show.

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Here we can see the V-butted windshield, Sue’s hand-made mirror warmer, and the unrestored dash with the Von Dutch pin-striping.

 

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Bob Hirohata also created the laminated knobs for the Appleton Spotlights.

 

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Close up of the intricate Von Dutch pin-striping “this is the City”. Notice the cracked off-white paint on the glovebox lid and dash. This is the original paint that was added in 1952.

 

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Original Carson Top Shop created headliner, and detail work round the curved side windows.

When Jim parked his car, and we got out, I noticed one other detail I had never seen before on the car. I had never really seen the custom made dark green lucite piece, that Bob Hirohata made for the door garnish moldings. I noticed it, because the sun light made it look really fantastic when I opened the door to get out.
We drove the car for only a small distance, perhaps a little more than half a mile, but this was a trip inside the Hirohata Mercury… an unforgettable experience!

After making some more photos of the car at the new location, I thanked Jim for the unforgettable experience, and went to toward the main building. Jim and I were talking throughout the weekend, whenever we bumped into each other. He seamed to have a great time at the show.

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My own personal favorite angle of the Hirohata Mercury. This photo also shows the sectioned bumper guards at the front only covering the bottom part of the grill.

 

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About the Author

Profile photo of Rik Hoving
Rik Hoving
Rik is the CCC editor in chief. As a custom car historian he is researching custom car history for many years. In 2004 he started the Custom Car Photo Archive that has become a place of joy for many custom car enthousiasts. Here at CCC Rik will bring you inspiring articles on the history of custom cars and builders. Like a true photo detective he will show us what's going on in all those amazing photos. He will write stories about everything you want to know in the realm of customizing. In daily life Rik is a Graphic Designer. He is married to the CCC webmaster and the father of a 8 year old son (they are both very happy with his excellent cooking skills)




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6 Comments


  1. Profile photo of Jeff Neppl

    Rik….great story about the merc. I can relate to how you felt that day,that car really does have the power to make custom guys feel star struck. Yes….seeing it out in natural light is a total different experience. I enjoyed reading this.


  2. Profile photo of RWJ
    RWJ

    Rik – There’s one thing more fun than the customs themselves, and that is the enthusiasm of people like you. Your story of getting to ride in the Hirohata Merc is really about your youthful enthusiasm for this special car and its history. Nice job.


  3. Profile photo of bob tindale

    There are other great customs but absolutely nothing surpasses this Merc. As for the missing center in the steering wheel they are reproduced as I have got one for my Monterey or Sport steering wheel as illustrated in the 1951 Mercury accessories booklet.Mac’s in Lockport N.Y. had them listed in their catalogue.


  4. Profile photo of Dave (a.k.a. rodncustomdreams)

    Terrific story Rik! Chance of a lifetime for sure! I experienced the enthusiasm as though I were right there with you both. Well written, well done!

    -Dave


  5. Profile photo of Tom Nielsen

    Rik…I really liked the feeling of excitement that you captured in seeing and riding in the historic Hirohata Merc! I always enjoyed the old “Rod and Custom” story about Bob Hirohata driving “Cross Country in a Custom” around 1953.


  6. Profile photo of mikes51

    The closeup of the glove box pinstriping was worth the price of admission. Great detail of a really abstract piece of art.



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